Books
Writing born from curiosity.
Two nonfiction passion projects came first. A novel in development marks a move into fiction.
Published · 2012 · Apple Books
Super Apps
History of Apple’s App Store & Guide to Marketing Your App
Super Apps looks at the early history of Apple’s App Store and the techniques app makers could use to market their products more effectively.
Origin
The book grew out of Luis A. Gutierrez’s experience founding and running AppPicker, an app review and information website. After reviewing hundreds of mobile apps and closely watching the emerging marketplace, he wanted to share what he had learned about the App Store’s evolution and the patterns behind successful app marketing.
Recognition
#3 on Apple’s iBookstore Top Paid Books list in the U.S. Internet category.
Selected for Apple’s iBookstore “What’s Hot” list.
Published · 2017 · Apple Books
Yoga Styles in America
What to expect in popular yoga classes in America
Yoga Styles in America introduces widely practiced yoga styles and helps readers understand what they are likely to encounter when they step into different kinds of classes.
Origin
The book grew from years of practicing yoga and experiencing many different approaches firsthand. Luis A. Gutierrez wanted to make those differences easier to understand so people could choose a style of yoga that suited them.
NOVEL
In development · Science fiction
A new science-fiction novel in development
Title to be announced
This novel is a clear departure from the first two books. Rather than sharing information about a subject, the goal is to tell a compelling story—one that envisions a future where humanity and artificial intelligence arrive at a critical crossroads.
Current direction
The story reflects Luis A. Gutierrez’s interest in how humanity and artificial intelligence may coexist—and what happens when that relationship reaches a critical point. Additional details will be shared as the book moves closer to publication.